How did Smokey the Bear become the mascot of the fire service?

Did you know the cartoon Smokey Bear is based upon an actual baby black bear that was found alone, charred, and scared after a devastating wildfire burned through New Mexico?

One spring day in 1950 in the Capitan Mountains of New Mexico, an operator in one of the fire towers to the north of the Capitans spotted smoke and called the location into the nearest ranger station. The first crew discovered a major fire being swept along the ground between the trees, driven by a strong wind. Word spread rapidly and more crews reported to help. Forest Rangers, army soldiers, men from the New Mexico State Game Department, and civilian volunteers worked together to gain control of the raging fire. As soon as they contained the fire to one spot, the wind would push it across the lines. During one of the lulls in firefighting, a report of a lonely bear cub who had been seen wandering near the fire line was reported. The men left him alone because they thought the mother bear might come for him.

Several soldiers were caught directly in the path of the fire storm, barely escaping by laying face down on a rockslide for over an hour until the fire had burned past them. In spite of the experience, the firefighters were safe except for a few scorches and some burned holes in their clothes.

Nearby, the little cub had been caught in the path of the same fire and had not fared as well. He had taken refuge in a tree that was now nothing but a charred smoking snag. His climb had saved his life but left him badly burned on the paws and hind legs. The soldiers removed the little bear cub from the burned tree, but they did not know what to do with him. A rancher, who had been helping the firefighters, agreed to take the cub home. A New Mexico Department of Game and Fish Ranger heard about the cub when he returned to the fire camp and drove to the rancher's home to get the bear. The cub needed veterinary aid and was flown in a small plane to Santa Fe where the burns were treated and bandaged.